The Freedom Affair has planted deep roots in soul music from their start, but after nearly a decade together, the group’s self-titled sophomore album focuses their sound squarely where Muscle Shoals meets Memphis Soul. It’s a masterstroke of impassioned message-music exploring ageless themes of inequity, love, and togetherness.   A fateful February 2023 encounter with Grammy Award-winning recording engineer Boo Mitchell (Mark Ronson, Bruno Mars, Al Green) at Royal Studios created a spark that sent the band back to Kansas City with new musical conviction. By November, the band had returned to record all-new Southern Soul-inspired songs in the legendary Memphis studio.  The ever-powerful female trio fronting the band–Paula Saunders, Seyko Groves, and Shon Ruffin–has been the hallmark of The Freedom Affair’s sound and identity, and their collective vocal prowess is on full display ranging from tough to tender, touching on heartache and hope. The experience at Royal studios convinced the band that there isn’t a better room to record horns. The “one take” horns of Pete Carroll on trumpet and Brett Jackson on saxophone prove their years together as a unit have paid off with their precision and lines written to meet the vibe perfectly. With rhythm section personnel remaining the same from their debut album Freedom is Love, a shift in instrumentation moves Chris Hazelton from bass to his primary instrument of the Hammond B3 organ along with various keyboards. Branden Moser swaps in the bass, which also happens to be his primary instrument, from his former rhythm guitar. Cole Bales continues to dig into timeless riffs on lead guitar, and Dave Brick maintains the backbone with the heavy boom-bap on drums. This album has cemented The Freedom Affair's sound: enduring melodies with rich arrangements, backed by a gritty pulse.  Royal was the perfect site for this album, and the band took full advantage of the studio’s history by incorporating studio tools and relics throughout the process. With only four days to fully track the ten-song album, the band insisted on using the same Ampex 1” tape recorder that produced all the Hi Record hits from 1974 and prior to preserve authenticity. It was the first time the machine had been used for an album since 1974. The limitations and quirks of using vintage, analog gear made way for magic moments that shape the album’s charm. The record calls fresh attention to classic Southern Soul with all the coziness and warmth you’d expect from listening to Al Green or Ann Peebles, captured in the very same room. Mixed by Vince Chiarito (Hive Mind, Jalen Ngonda, Charles Bradley) and mastered by JJ Golden (Sharon Jones & the Dap Kings, The James Hunter Six, Antibalas), this album is a truly an all-killer, no-filler lesson in soul music.